QUOTE(WelshClarinet @ Aug 30 2006, 01:25 PM)

Make sure that your tounge is in the right position and that it is the right bit of it that is touching the reed. Start slowly and increase your speed.
.....and I'll add that the right position and 'right bit of the tongue' will slightly vary from person to person. Experiment to see which part of your tongue is the most effective for you, and on which part of the reed you find easiest to tongue on.