And without further ado, the questionnaire...
1. Which age group do you fall into? Please tick the appropriate box.
[ ] Under 10 [ ] 11 – 17 [ ] 18 – 21 [ ] 22 – 30 [ ] 31- 40 [ ] 41 – 50 [ ] 51 – 60 [ ] 60+
2. Are you male or female?
[ ] Male [ ] Female
3. Do you currently buy perfume or aftershave? If, so please write down your favourite, describe the scent and tick the price range it falls into. If not, proceed to Q4.
Favourite fragrance
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I would describe the scent as:
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[ ] £0 – £10 [ ] £11 – £20 [ ] £21 - £30 [ ] £31 - £40 [ ] £41 - £50 [ ] £51 - £60 [ ] £61+
4. Please write down a colour you associate with each name and then rate each name individually, with 1 being the best and 5 being the worst.
Be Suspicious (Rating: ......)
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A Night in Paris (Rating: ......)
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Sunrise, Sunset (Rating: ......)
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Phobia (Rating: ......)
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Decipher (Rating: ......)
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5. What is the maximum amount you would consider paying for a fragrance?
[ ] Less than £10 [ ] £10 [ ] £20 [ ] £30 [ ] £40 [ ] £50 [ ] £60 [ ] £70+
If you have selected an amount above £70, please specify your maximum below:
£.............
6. Would you consider wearing a unisex scent or a scent intended for the opposite ### if you liked it? Please explain your choice below.
[ ] Yes [ ] No
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7. Where do you usually buy your fragrances?
[ ] Supermarket or chemists (including Boots, Superdrug etc)
[ ] Department stores (e.g. Debenhams, John Lewis etc)
[ ] Specialist perfume shops
[ ] Duty-free at the airport
[ ] Door-to-door or from catalogues (e.g. via Avon)
[ ] I tend to be bought them as gifts rather than buying my own
[ ] I don't wear perfume/aftershave
8. How important is a fragrance's packaging to you?
[ ] Very important – if it had ugly packaging I wouldn't buy it
[ ] Reasonably important – prefer it but I would consider buying a badly-packaged scent
[ ] Indifferent – It doesn't matter too much to me
[ ] Not at all – I don't mind/good packaging makes me worry about breaking the bottle
[ ] I don't wear perfume/aftershave
9. Do you always wear the same perfume, or do you experiment and vary?
[ ] Same perfume
[ ] I rotate between 2 or 3
[ ] I rotate between 4 or 5
[ ] I rotate between 6 or more
[ ] I layer perfumes/aftershaves or create my own scent
[ ] I don't wear perfume/aftershave
10. Describe your favourite smell (e.g. warm bread), or your favourite characteristics in a smell (warm, sweet etc) – it doesn't have to be a smell traditionally used in perfumes or aftershaves, but make sure you can imagine someone wearing it!
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Cheers again!
