The new web site is not perfect (fixed width display, foisting a shopping basket on us, ...) but on balance it is an improvement an improvement ... except for that dreadful new logo.
The big red monstrosity at the top left takes half the fun out of logging on to the forum
From the home page of the new site:
"The new-look ABRSM
We have introduced our new visual identity in 2009 to reflect what we have been told by teachers, students and all other groups during the course of extensive worldwide research."
So who exactly were these teachers, students, and other groups? The overwhelming majority opinion on
this forum (comprising teachers, students, and others!) is that they new logo is naff, cheap and tacky.
The home page says:
"All ABRSM stakeholders wanted us to retain our fundamental values, such as reliability, rigour, quality and friendliness. Alongside this wish, we recognised two further strands: first, that we should become a more integrated operation, effectively joining up our range of services, whether exams, publications, courses, seminars or online facilities; and secondly, that we should strive to be more outward-looking and engaging, with a bolder approach to all our communications.’
Our new logo aims to encapsulate these ideas in a simple and strong visual image. It also makes clear our royal patronage and ongoing association with four Royal Schools of Music, reflecting the importance attached to that by so many."
Well, it may aim to do that, but it fails.
It certainly does not shout "quality".
On the other hand the old logo, now discarded, already embodied exactly the image of reliability and quality that the board says it wants to uphold.