Hi Mrs M
I moved from Shaw, close to Oldham in Lancashire to a rural location in North Notts 6 years ago. I had a large teaching practice for 15 years, so I understand yuour dilemma. My wife had gained a fabulous job over here, so we could afford fo me to take time building up a new business.
We finished up in Misterton, a village on the 'Isle of Axholme' - look on a map, find the south side of the Humber estuary, then the M180 and trace along until you find the A161 going south. You will see from that the sort of area in which I live.
It took me three years to make an impact. Other sole-traders have since confirmed that it takes
any kind of similar enterprise roughly that sort of time in this sort of location.
Nothing worked to gain students initially; newspaper advertising was a waste of money; hand-delivered leaflets met with no success. I wrote to all the local schools, including my brochure and a copy of my demo cd. This eventually led to my breakthrough.
The head of music at the 'local' (i.e. 8 miles away!) secondary school invited me to accompany a music project at the school (an 'Arts Technology' school) and a masterclass with the cellist Kathryn Price. We hit it off straight away and work has flowed from that source ever since. Currently, 22 of my pupils are either students at the school or have been recommended by the hom.
Parents will travel large distances in rural areas. Driving is easier because of lower traffic density than they meet in cities. Over here, for example, a 10 mile journey often takes only that many minutes. Services are harder to find, so there is a 'prepared to travel' mentality already built in. My pupils not connected with the school come from S######horpe (35-40 mile round trip; sorry about all the # in that; it seems tha AB software cannot cope with the spelling of a well-known steel producing town in North Lincs!!!), Scotter (across the river Trent, a 36 mile round trip) and all the villages along the Isle, anything up to a 20 mile round trip. One lady still comes over once a fortnight from Shaw, a 164 mile round trip, but I don't think you can expect
too many of those
It seems to me that you have a number of things to consider, Mrs M:
* Can you contemplate leaving your quiet village for the city?
* How would it affect your cats (I am not being facetious; I would not uproot our lot and take them to an alien environment unless I
really had to).
* How well known are you locally? Do you already have some pupils locally?
* How good are your musical contacts in the nearby residential area?
* How many of your current students would travel out of the city to you?
* Can you afford a temporary drop in income whilst you rebuild you business locally, bearing in mind the length of time it can take (might not in your case, if you are already well known)?
I hope all this helps Mrs M
Steve